ccp: "I wonder exactly how much MSM
can sway elections,
5 to 10 % or more? ...
I am thinking maybe up to 20 % at times"
Agree, that is about the range. There is long term effect and there are the current stories, and depends on how well the competing message gets out other ways.
Media couldn't hide prosperity under Trump pre-covid, and can't hide inflation, recession, energy costs or war and geopolitical bungling now.
My view, this story about Oz is exactly upside down. PA is a Dem state, Dems have a horrible record and horrible candidate. A sharp, charismatic Republican with both party and Trump backing threatens to take that from them. It is Oz closing the gap, polling almost within the margin of error before the real messaging even begins.